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Pipeline

Marketing

Identify Anonymous Website Traffic

Pipeline identifies anonymous traffic on your website even if they don't fill out a form so you can fill your pipeline with more leads.

ByPipeline

LaunchedMonday, February 9, 2026

•What is Pipeline?

Pipeline is an innovative lead generation tool designed for home service contractors that captures visitor information from your website without requiring form fills. It helps businesses convert anonymous website traffic into qualified leads by identifying homeowners' names, addresses, and emails.

•How to use it

To use Pipeline, simply install a short line of code in your website's header, which can be done in minutes. Once set up, Pipeline automatically identifies website visitors and captures their contact details. You can then push these leads directly to your CRM and trigger automated follow-up actions.

•Background

Pipeline is specifically tailored for home service professionals, including HVAC contractors, plumbers, roofers, and electricians. By leveraging advanced technology, it maximizes lead capture from website visitors, significantly increasing potential customer engagement. The app integrates seamlessly with popular CRMs and marketing tools to optimize follow-up processes.

Frequently Asked Questions

How does Pipeline capture visitor information?

Pipeline captures visitor information by using a simple script added to your website, which identifies the names, addresses, and emails of homeowners browsing your site without requiring any form submissions.

What CRMs does Pipeline integrate with?

Pipeline integrates with several popular CRMs, including ServiceTitan, Housecall Pro, Jobber, and HubSpot, enabling seamless lead management and automated actions.

Is there a long-term contract required to use Pipeline?

No, Pipeline does not require a long-term contract; users can set up the service with a quick 15-minute setup and enjoy flexibility in usage.

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