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AutomagicWP

Marketing

Build, ship, and grow your WordPress products

Upload a release once and every connected site updates itself. The modern distribution platform for WordPress plugin and theme developers.

ByAutomagicWP

LaunchedFriday, February 27, 2026

•What is AutomagicWP?

AutomagicWP is a private WordPress plugin distribution platform that allows developers to upload a plugin release once and have every connected WordPress site update automatically. It eliminates the need for manual updates and multiple logins to different wp-admins.

•How to use it

To use AutomagicWP, connect each of your WordPress sites with a single API key. After uploading your plugin release, WordPress will automatically check for updates and pull the new version on its own. You can start the process in under five minutes without needing a credit card.

•Background

AutomagicWP is designed primarily for developers managing private or commercial plugins that are not listed on WordPress.org. It provides features like version history, auto-updates, and CI/CD integration to simplify the plugin distribution process. The platform is aimed at agencies and developers looking for a streamlined solution to manage multiple plugins efficiently.

Frequently Asked Questions

Is AutomagicWP free to start?

Yes, AutomagicWP offers a free tier with no credit card required, allowing you to connect your first plugin and sites quickly.

How does automatic plugin updating work?

You connect each WordPress site with a single API key, and upon publishing a new release, WordPress checks for updates and pulls the new version automatically through its standard update mechanism.

Does AutomagicWP work with private or commercial plugins?

Yes, AutomagicWP is specifically designed for private and commercial plugins, supporting license key gating to ensure only authorized sites receive updates.

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